:root{--navy:#324b81;--azul:#324b81;--verde:#7eba27;--rojo:#dd1f2f;--morado:#705192;--naranja:#f6b711;--amarillo:#f6b711;--tinta:#22223a;--suave:#5e5e74;--fondo:#f7f7fb;--sombra:0 8px 24px rgba(28,36,88,.08)}
*{box-sizing:border-box;margin:0;padding:0}
body{font-family:'Nunito',system-ui,sans-serif;color:var(--tinta);background:var(--fondo);line-height:1.6;font-size:17px}
h1,h2,h3{font-family:'Poppins',system-ui,sans-serif;font-weight:700;line-height:1.15;color:var(--navy)}
a{color:var(--azul)}
.env{max-width:1100px;margin:0 auto;padding:0 20px}
header{background:#fff;border-bottom:1px solid #e6e6f0;position:sticky;top:0;z-index:5}
header .env{display:flex;align-items:center;justify-content:space-between;min-height:68px;padding:8px 20px;gap:12px}
.marca{display:flex;align-items:center;text-decoration:none}.marca img{height:46px;width:auto}
.marca .dots{display:flex;flex-direction:column;gap:3px}.marca .dots i{width:9px;height:9px;border-radius:50%;display:block}
.marca small{display:block;font-weight:500;font-size:.72rem;color:var(--suave)}
nav{display:flex;gap:14px;flex-wrap:wrap;justify-content:flex-end;align-items:center}nav a{text-decoration:none;color:var(--navy);font-weight:700;font-size:.9rem}
nav a.cta{background:var(--rojo);color:#fff;padding:8px 16px;border-radius:30px}
.hero .btn.blanco{color:var(--navy)}
.hero{background:var(--navy);color:#fff;padding:64px 0 56px}
.hero h1{color:#fff;font-size:clamp(1.9rem,4.5vw,3rem);max-width:820px}
.hero p{max-width:720px;font-size:1.15rem;margin-top:14px;color:#dfe2f5}
.hero .acciones{margin-top:26px;display:flex;gap:12px;flex-wrap:wrap}
.btn{display:inline-block;padding:12px 22px;border-radius:30px;font-weight:800;text-decoration:none;font-family:'Poppins';font-size:.95rem}
.btn.rojo{background:var(--rojo);color:#fff}.btn.blanco{background:#fff;color:var(--navy)}.btn.azul{background:var(--azul);color:#fff}.btn.borde{border:2px solid #fff;color:#fff}
.sec{padding:56px 0}.sec h2{font-size:clamp(1.5rem,3.4vw,2.2rem);margin-bottom:8px}.sec .sub{color:var(--suave);max-width:720px;margin-bottom:28px}
.ejes{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:20px}
.eje{background:#fff;border-radius:18px;padding:26px;box-shadow:var(--sombra);border-top:8px solid var(--c);text-decoration:none;color:var(--tinta);display:flex;flex-direction:column;gap:10px}
.eje h3{color:var(--c);font-size:1.25rem}.eje .num{font-family:'Poppins';font-weight:800;font-size:2rem;color:var(--c);opacity:.35;line-height:1}
.eje p{font-size:.98rem}.eje span{margin-top:auto;font-weight:800;color:var(--c)}
.cifras{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:14px}
.cifra{background:#fff;border-radius:16px;padding:20px 16px;text-align:center;box-shadow:var(--sombra)}.cifra b{display:block;font-family:'Poppins';font-size:2rem;color:var(--rojo);line-height:1.1}.cifra span{font-size:.88rem;color:var(--suave)}
.cifra.navy b{color:var(--navy)}.cifra.azul b{color:var(--azul)}
.guias{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:16px}
.guia{background:#fff;border-radius:16px;padding:20px;box-shadow:var(--sombra);text-decoration:none;color:var(--tinta);border-left:6px solid var(--c);display:flex;flex-direction:column;gap:6px}
.guia i{font-style:normal;font-size:1.6rem}.guia h3{font-size:1.05rem;color:var(--navy)}.guia p{font-size:.9rem;color:var(--suave)}.guia em{font-style:normal;font-size:.75rem;font-weight:800;color:var(--c);text-transform:uppercase;letter-spacing:.04em}
.filtros{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:22px}.filtros button{border:2px solid #dcdcea;background:#fff;border-radius:30px;padding:6px 14px;font-weight:800;cursor:pointer;font-family:'Nunito';color:var(--navy)}.filtros button.on{background:var(--navy);color:#fff;border-color:var(--navy)}
.doc{max-width:780px;margin:0 auto;padding:40px 20px 60px}.doc h1{font-size:clamp(1.7rem,4vw,2.5rem);margin:6px 0 10px}.doc .lead{font-size:1.15rem;color:var(--suave);margin-bottom:26px}
.doc h2{font-size:1.35rem;margin:30px 0 10px;color:var(--navy)}.doc p{margin-bottom:12px}.doc ul{margin:0 0 14px 22px}.doc li{margin-bottom:7px}
.doc .eje-tag{display:inline-block;font-size:.75rem;font-weight:800;color:#fff;background:var(--c);padding:3px 12px;border-radius:20px;text-transform:uppercase;letter-spacing:.04em}
.ayuda{background:#fff2f3;border:2px solid var(--rojo);border-radius:14px;padding:16px 18px;margin:22px 0;font-size:1rem}.ayuda a{color:var(--rojo);font-weight:800;font-size:1.2rem;text-decoration:none}
.caja{background:#fff;border-radius:18px;padding:26px;box-shadow:var(--sombra);margin-bottom:20px}
.lista2{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}
.alianza{background:#fff;border-radius:16px;padding:20px;box-shadow:var(--sombra)}.alianza h3{font-size:1.05rem;margin-bottom:6px}.alianza p{font-size:.92rem;color:var(--suave)}
.nota{background:#eef5fb;border-left:5px solid var(--azul);padding:14px 18px;border-radius:10px;font-size:.95rem;margin-top:18px}
.banda{background:var(--rojo);color:#fff;padding:28px 0;text-align:center}.banda b{font-family:'Poppins';font-size:1.6rem;display:block}.banda a{color:#fff;font-size:2rem;font-weight:800;text-decoration:none;font-family:'Poppins'}
footer{background:var(--navy);color:#c9cde6;padding:36px 0;font-size:.9rem}footer .env{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:24px}footer h4{color:#fff;margin-bottom:8px;font-family:'Poppins'}footer a{color:#fff;text-decoration:none;display:block;margin-bottom:4px}
.print-btn{font-size:.85rem}
.video-pod{display:grid;grid-template-columns:1.2fr 1fr;gap:22px;align-items:center;background:#fff;border-radius:22px;padding:18px;box-shadow:var(--sombra);margin:22px 0}
.video-pod .marco{position:relative;padding-top:56.25%;border-radius:16px;overflow:hidden;background:#111}.video-pod iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.video-pod h3{font-size:1.25rem;margin:6px 0 8px}.video-pod p{font-size:.95rem;margin-bottom:8px}.etq-pod{display:inline-block;font-size:.75rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;padding:4px 12px;border-radius:20px;background:#fff3d6;color:#8a5a00}
@media(max-width:720px){.video-pod{grid-template-columns:1fr}}
.portada-pod{position:absolute;inset:0;display:block}.portada-pod img{width:100%;height:100%;object-fit:cover;display:block}
.vid3{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px}.vid3 figure{background:#fff;border-radius:16px;box-shadow:var(--sombra);overflow:hidden}.vid3 video,.vid1 video{width:100%;display:block;background:#000;aspect-ratio:16/9}.vid3 figcaption{padding:12px 16px;font-weight:700;color:var(--navy)}.vid1{border-radius:16px;overflow:hidden;box-shadow:var(--sombra);margin-bottom:26px}
@media print{header,footer,.banda,.print-btn{display:none}body{background:#fff}.doc{padding:0}}
@media(max-width:640px){nav{gap:10px}nav a{font-size:.85rem}header .env{height:auto;padding:10px 20px;flex-direction:column;align-items:flex-start}}